The Impact of the Event Management Course on Tourism Graduates’ Employability:
A Case Study of UFM Alumni in Vietnam
DOI:
https://doi.org/10.60087/ijls.vol3.n3.007Keywords:
Alumni, Employability, Event management, TourismAbstract
The study aims to investigate the impact of the Event Management course on tourism graduates' employability. The participants of the study were 142 alumni of the Faculty of Tourism, University of Finance – Marketing (UFM), Vietnam. They were students coming from three classes 19DSK, 20DSK, and 21DSK. They all completed the course Event Management. The study employed a quantitative research design and used a structured questionnaire to collect data. The questionnaire was distributed online via Google Form to the participants. The collected data was analyzed with the support of SPSS software, using descriptive statistics (frequency, percentage, mean, and standard deviation. The results show that the Event Management course has a positive impact on tourism graduates’ employability. The course provided useful and practical knowledge for students’ employability and their future careers. Moreover, the course also equipped students with essential skills for their employability, such as communication skills, teamwork skills, problem-solving skills, time management skills, and adaptability skills.
Downloads
References
Arcodia, C., & Reid, S. (2008). Event management associations and the provision of services. Journal of Convention & Event Tourism, 9(1), 25–37. https://doi.org/10.1080/15470140802104513.
Best, J. W., & Kahn, J. V. (2006). Research in education (10th ed.). Pearson Education.
Getz, D., & Page, S. J. (2016). Event studies: Theory, research and policy for planned events (3rd ed.). Routledge.
Harvey, L. (2001). Defining and measuring employability. Quality in Higher Education, 7(2), 97–109. https://doi.org/10.1080/13538320120059990
Haw, J., Nisbet, G., & Caldicott, J. (2021). Graduate employability in tourism and hospitality: The role of transferable skills and work-integrated learning. Journal of Teaching in Travel & Tourism, 21(4), 321–339.
Jackson, D. (2015). Employability skill development in work-integrated learning: Barriers and best practice. Studies in Higher Education, 40(2), 350–367. https://doi.org/10.1080/03075079.2013.842221
Junek, O., Lockstone-Binney, L., & Mair, J. (2009). Two perspectives on event management employment: Student and employer insights into the skills required to get the job done. Journal of Hospitality and Tourism Management, 16(1), 120–129. https://doi.org/10.1375/jhtm.16.1.120
McKercher, B., Prideaux, B., Cheung, C., & Law, R. (2023). Does tourism and hospitality education prepare students for the workforce? A study of graduate perceptions. Journal of Hospitality & Tourism Education, 35(3), 215–228. https://doi.org/10.1080/10963758.2023.2172421
Punsalan, J. R., Castillo, M. A., & Reyes, K. L. (2024). Employability of tourism management graduates: Evidence from a private higher education institution in the Philippines. Asia-Pacific Journal of Education, 44(1), 88–102.
Ruhanen, L. (2005). Bridging the divide between theory and practice: Experiential learning approaches for tourism and hospitality management education. Journal of Teaching in Travel & Tourism, 5(4), 33–51. https://doi.org/10.1300/J172v05n04_03
Shariff, N. M. (2021). Integration of workplace readiness skills into tourism educational curriculum for graduates’ employability. Management Research Journal, 10(2), 1-12. https://doi.org/10.37134/mrj.vol10.2.1.2021
Shone, A., & Parry, B. (2019). Successful Event Management: A practical handbook, 5th Edition (5th ed.). Cengage Learning
Welthagen, L. (2023). Graduate readiness for the event management industry: Perspectives from students and employers in South Africa. Journal of Tourism Studies, 34(2), 45–60.
Welthagen, L. (2025). Tourism graduate readiness and employer perceptions of event management graduate competencies. Journal on Tourism & Sustainability. https://doi.org/10.5281/zenodo.16319284
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Nguyen Thi Gia Dinh (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright: © The Author(s), 2026. Published by IJLS. This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium, provided the original work is properly cited.
© 2024–2026 The International Journal of Language Studies (ISSN 3078-2244), Open Knowledge. Articles are published open access under a CC BY 4.0 license.